As one of South Africa’s leading ambassadors and one of the most recognizable faces in the world of sport, it is befitting that Ernie chose Stellenbosch to produce his wines. In 1999 the concept of Ernie Els Wines was born and with the help of award-winning winemaker Louis Strydom, they produced the maiden, 2000 vintage of Ernie Els – a ‘classic’ Bordeaux blend. The marketing synergy between the wine and Ernie’s ‘classic’ golf swing were apparent. The intention from the outset was to focus on delivering a quality product that could hold its own in the company of the world’s finest wines.
Ernie Els’ life has mirrored a passion for excellence, which has been clearly reflected in his exceptional sporting achievements. His focus, discipline and commitment have been the foundation of his success, and these factors are evident in his quest to produce premium wine.
Ernie Els Wines
Since its launch Ernie Els Wines has established a magnificent portfolio of South African red wines offering quality wines for everyone at various different price-points. In the summer of 2011 two new white wines were also added to the portfolio. Ernie’s passion for these wines, combined with winemaker Louis Strydom’s considerable talents, has proved a winning combination. Ernie Els Wines has won plaudits and many prestigious awards around the world and the team continues to make a big impact on both the South African and international wine markets.